How to Price Your Lash Sets as a Beginner Lash Artist?

One of the biggest questions new lash artists ask is:
“How much should I charge for my lash sets?”

It’s totally normal to feel unsure when starting out — you want to attract clients, but also make your time, effort, and skill worth it. The good news? You don’t need to undercharge or give away your work to build a strong clientele.

Here’s how to price your lash sets with confidence — even if you’re brand new:

1. Start With a Model Rate

If you’re still practicing and want hands-on experience, offer model sets at a discounted rate (e.g. $40–$70 depending on the style). Let people know they’re helping you build your portfolio — and make sure they understand it may take longer than usual.

💬 Tip: Always charge something — your time and products still have value, even at the model stage.

2. My Honest Experience

Yes, I’ve been there — charging $50 for a full set, hoping it would help me build a client base quickly. And it did… but not in the way I imagined. I soon realised I was attracting clients who were price-focused, not quality-focused. They weren’t loyal, didn’t value the service, and left me questioning my worth.

Your prices reflect how you see yourself. When you price with confidence, you set the standard for how others treat your business.

So please, skip the burnout phase. Charge what you’re worth and build the business you actually want.

3. Research Local Pricing

Take the time to check out what other lash artists in your area are charging. Pay attention to their experience, service offerings, and pricing structures. This will give you a better understanding of where you stand in the market. For example, if most artists charge between $120–$150 for a Classic Full Set, pricing yourself at $50 could raise some concerns. If you're pricing yourself too low, especially in comparison to others in your area, you might find that the clients you're attracting are price-sensitive rather than quality-focused. These clients may prioritize a lower cost over a better experience, leading to higher cancellations or lower retention.

 It's perfectly fine to start slightly below the average when you're new, but avoid pricing too low. Undervaluing your services can attract clients who aren't fully invested in quality, and you deserve more than that!

4. 🧾 Know Your Costs

Product costs, rent, tools, training, and your time — it all adds up. Even as a beginner, you deserve to cover your expenses and make a profit. A great rule of thumb:

 If your full set takes 2–3 hours, your rate should reflect that time and effort.

5. Increase Gradually

As your speed, skill, and confidence grow, so should your prices. Many lash artists raise their rates every 3–6 months as they improve or after gaining new certifications. Be transparent with your clients and give them a heads-up — the right clients will understand and stay loyal.

6. Don’t Compete on Price — Compete on Value

Instead of being “the cheapest,” be the best at what you do. Create a relaxing experience, use high-quality products, and show your work proudly. Clients will come to you for your vibe, consistency, and care — not just a low price.

Final Words 💬

I know how tricky pricing can feel when you're starting out — but don’t doubt yourself. Every set you do is a step forward, and you’re allowed to charge for your time and talent.